New Media and Consumer Behavior Essay Example | Topics and Well Written Essays - 2000 words

New Media and Consumer Behavior - Essay Example However, the dynamics associated with social and new media also present new opportunities for marketers to begin changing the expectations with marketing. This development is one that is causing marketers to reexamine their approach to new media as well as the associations that are a part of the behaviors which are being created. Social Media and Marketing The development of social media and the use of new media have allowed marketers to take a completely new approach to the brands that are developed. This is based on the understanding that the consumer responses hold more weight than before. More important, the social media brand name which is communicated to others creates direct responses from those that are working within the market. For this to work correctly, a hybrid model of the promotional mix is used. This is based on developing network platforms and promotional tools that engage customers. The risk within this comes from the responses from consumer behavior and the open ne twork which often leads to a loss of control over the brand name. If a consumer has a bad review of the company and other problems occur, then there is a lack of development and understanding with the social media. This response is furthered with the communication that is now open and used for promotions in the marketplace. These responses have developed into a different understanding and development of marketing communication in the marketplace (Mangold, Faulds, 2009:51). The social and new media created then leads into a mixture of promotions which works as a medium for marketers. The medium; however, includes specialized dynamics that alter the way in which one is working within the social media. This is combined with the technological models and advertising that is within the virtual world. The main approach which needs to be created is to allow the consumers to communicate the main message which helps to build the brand identity of the products used. The main approach then furt hers into the purchasing intention that is required with the products developed as well as the way in which this presentation is offered in virtual worlds. The challenge with the new medium becomes based on the communication levels which are used and the way in which the promotional platforms hold specific dynamics. As these dynamics alter, there is a specific association with how these work in terms of purchasing intention and development. The medium that is established then focuses on connecting the right customers and monitoring ways for the new media to promote what is needed in terms of communication for a specific product (Barnes, 2007: 13). Understanding Consumer Behavior The main alteration which has occurred with the social media portals is the consumer behavior that is a part of the social media. There is a specific culture which has influenced the approach toward specific brand names and the results which have become a part of this. The culture which is associated with th is is developed with the understanding of global advertising and marketing that creates the culture and understanding. The consumer behavior for social media is to gain information, specifically from influences of peer groups. Word of mouth that is a part of the global culture and the associations which are related to the business and media then develop a different under

Science Trivias Essay Example for Free

Science Trivias Essay There are 62,000 miles of blood vessels in the human body – laid end to end they would circle the earth 2.5 times A thimbleful of a neutron star would weigh over 100 million tons A typical hurricane produces the energy equivalent of 8,000 one megaton bombs Blood sucking hookworms inhabit 700 million people worldwide The interstellar gas cloud Sagittarius B contains a billion, billion, billion liters of alcohol Polar Bears can run at 25 miles an hour and jump over 6 feet in the air And they are nearly undetectable by infrared cameras, due to their transparent fur The selfish giant The giant had a beautiful garden. It had lovely green grass, peach trees and rich fruits. Birds sang there and children played. The giant was away staying at his friends place. When he came back he scared the children away from the garden. Now the children had no place to play and were sad. That year spring came all over the country but not in the giant’s garden. It remained covered with snow frost and hail. No flowers bloomed neither did the birds sing. One morning he found flowers in the garden, the birds singing and found children on the branches of the trees. But there was still winter in one corner of the garden. There was a little boy in that corner who could not climb the trees. The giant came out and helped him to climb the tree. He also played with the children. The little child kissed the giant. This melted the giant’s heart. The children played everyday in the garden after school. One afternoon the little child was missing. The giant looked for him daily but couldn’t find him. Years passed. The giant grew old and weak. One winter morning that very child was again seen in the garden. The giant ran to him and found that the child had prints of nails on his palms and feet. The child said that they were the wounds of love. He said he wanted to take him to his garden, which is the Paradise. That afternoon the children found the giant lying dead and covered with flowers in the garden. film review: the sound of music: This classic musical continues to have wide appeal despite, or perhaps even because of, its cringe factor. Like that other widely-popular sing-a-long extravaganza, The Rocky Horror Picture Show, The Sound Of Music draws loyal and enthusiastic audiences as well as newcomers who wonder what all the fuss is about. The mostly-happy Cinderella tale of nun-turned-governess-turned-wife, however, aims straight for the family market. Maria (a smiley Julie Andrews) does her best as governess to the seven wealthy but unruly von Trapp children. It wont spoil the movie to reveal that she wins over not only the children, but their stern naval-officer father (Christopher Plummer in fine form) with her musical talents and upbeat view on life. For those of us who grew up watching it every year on TV at Christmas, the nostalgia it evokes contributes to a strange bond with people from around the world, so that someone from Canada might find themselves laughing, and yes, even cringing, with a South African who knows all the songs from the film. There is more than nostalgia and family values, however, to this movie. The true story of the von Trapps takes place during the Nazi occupation of Austria, following which the family is forced to make a daring escape through the Alps. Mostly, however, this is a tale about looking on the sunny side of life, accompanied by such classic songs as My Favourite Things and Do-Re-Mi. Anyone who appreciates the power of music cant deny the strange uplifting charm of this admittedly sappy movie.

Water And Soil Pollution In Pakistan Environmental Sciences Essay

Water And Soil Pollution In Pakistan Environmental Sciences Essay Water is polluted when it consiste that things. that make it useless for a given use. Fresh water is basically to the survival of human beings and mostly other land-dependent life forms.97 % of the earths water is the salt water of oceans and seas. Most of the remaining 3 %is in polar ice caps, glaciers, the atmosphere or underground and hard to reach. Only 0.4 %is available for use. This water supply is maintained by water evaporating from oceans and lakes and then falling to the earth as rain in a process called the water cycle. However, growing population, increased economic activity and industrialisation has resulted in an increased demand for fresh water. In addition, rapid urbanisation is changing patterns of consumption. This has caused a severe misuse of water resources. Discharging untreated sewage and chemical wastes directly into rivers, lakes and drains has become a traditional habit. Water bodies can no longer cope with the increasing pollution load. In Pakistan, water is mostly used for industrial, agricultural and domestic purposes. The table given below shows its percentage consumption for every use. Purpose Percentage Agriculture 69% Industry 23% Domestic uses 8% Sources of water pollution Municipal Sewage; Municipal sewage is a main source of pollution. About two million wet tonnes of human excreta are annually produced in the urban sector of which around 50% go into water bodies to pollute them. National Conservation Strategy (NCS) states that almost 40% of deaths are belong to water produce diseases. Domestic wastewater collects on the streets and in low-lying areas. The situation is further aggravated by the addition of untreated wastes from small-scale industries. In Pakistan, drinking water supply lines and open sewage drains in the streets are laid side by side. As a result, water is mainely polluted when pipes broke. many main sewers are between 30-50ft below ground level and are made of 10ft cement sections linked without proper safety seals. Poor connections linked with deteriorating low quality sewer pipes cause a lot of leakage. This outflow from sewer mixes with the water table and the contamination is carried to deeper levels. Hence the ground water which is considered safe becomes adulterated with everything from PCBs, lead, cyanides, mercury, solvents, hydrocarbon compounds, hospital and pharmaceutical industry waste. Ravi teems with toxic industrial effluent and untreated domestic sewage as soon as it enters Pakistan. This has made it literally a large open sewer. Industries; Industrial wastewater contains toxic chemicals. It is dangerous that most industries have been begning without proper planning and waste treatment plants. They just dispose of untreated toxic waste into nearby drains, canals or rivers. Lahore, Faisalabad, Karachi, Qasoor share major contamination loads into their water bodies According to an EPD source, 9000 million gallons of wastewater having 20,000 tons of BOD5 loading are daily discharged into water bodies from the industrial sector. Automobile service stations are another major contributor to surface water pollution. Untreated oil, grease and dirt find its way into nearby canals and rivers where it damages the ecosystem à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¢ Agriculture; Excessive and uncontrolled use of chemical fertilizers and insecticides develop pollution agricultural run off. This not only pollutes the surface drains but the water trickling down to lower layer soil causes a severe pollution of the natural water table Over abstraction of groundwater prompts recharge from the surface water drains, which themselves are severely contaminated. Water pollution and humans; The world health organization brief that 25-30% of all hospital admissions are connected to water borne bacterial and parasitic conditions, with 60% of infant deaths caused by water infections. The taking place belongings on human health of pesticides and other pollutants contain colon and bladder cancer, miscarriage, birth defects, deformation of bones, and infertility. contagion of fresh water with radio nuclides, which can result from removal, testing, discarding and industrialized of radioactive material, as well as carrying accidents, has led to increased incidence of cancer, developmental abnormality and death. Cesspools of stagnant dirty water, both in rural and urban areas, account for a large number of deaths caused by potentially fatal diseases like cholera, malaria, dysentery and typhoid. Nitrate absorption in water above 45mg/l makes it unless for drinking by infant. The nitrates are decreased in body to nitrites and cause a serious blood condition called the Blue Baby Syndrome. Higher concentration of nitrate causes gastric cancer. untouched and highly toxic industrial sewage is also used for irrigation near major cities. This can contaminate crops and consequently affect consumers. à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¢ Water pollution and the environment Karachisuntreated wastewater from household manure and manufacturing estate is discharge into the Layari and Malir rivers, which fall into the Arabian Sea. This waste has begin to fake a serious hazard to the aquatic environment, as the channel water is dirty not only with bacteria but also with poisonous chemicals. Water contamination also extend a savage danger to flora and fauna of Pakistan. Animals drink water out of infected water bodies, sick pond, rivers and streams. This sicken the natural world and some may even die. Oil spill kill thousands of fish in oceans. excessive pollution of river Ravi has destroyed the once existing 42 species of fish and the bird life approximately the river has migrate to other areas. endurance of small invertebrates, micro fauna and flora is also threatened. Soil pollution The long term effects of soil pollution are many and can be difficult to deal with, How Soil Gets Polluted Soil is a sort of ecosystem unto itself, and it is relatively sensitive to foreign matter being applied to it. Thats good for us in the case of wanting to add soil amendments, fertilizer and compost to make the soil healthier, but not so good when it comes to soil pollution. There are many different ways that soil can become polluted, such as: Seepage from a landfill Discharge of industrial waste into the soil Percolation of contaminated water into the soil damage of underground storage tanks Excess application of pesticides, herbicides or fertilizer Solid waste seepage The most common chemicals involved in causing soil pollution are: Petroleum hydrocarbons Heavy metals Pesticides Soil pollution happens when these chemicals mix to the soil, either from being directly spilled onto the soil or through contact with soil that has already been polluted. As the world becomes more industrialized, the long term effects of soil pollution are becoming more of a problem all over the world. It is thought that a full 150 million miles of Chinas farmland is contaminated Soil pollutin problem Even when soil is not being used for food, the matter of its contamination can be a health concern. This is especially so when that soil is found in parks, neighborhoods or other places where people spend time. Health effects will be different depending on what kind of pollutant is in the soil. It can range from developmental problems, such as in children exposed to lead, to cancer from chromium and some chemicals found in fertilizer, whether those chemicals are still used or have been banned but are still found in the soil. Some soil contaminants increase the risk of leukemia, while others can lead to kidney damage, liver problems and changes in the central nervous system. Those are just the long term effects of soil pollution. In the short term, exposure to chemicals in the soil can lead to headaches, nausea, fatigue and skin rashes at the site of exposure. Effect of soil pollution When it comes to the environment itself, the toll of contaminated soil is even more dire. Soil that has been contaminated should no longer be used to grow food, because the chemicals can leech into the food and harm people who eat it. If contaminated soil is used to grow food, the land will usually produce lower yields than it would if it were not contaminated. This, in turn, can cause even more harm because a lack of plants on the soil will cause more erosion, spreading the contaminants onto land that might not have been tainted before. In addition, the pollutants will change the makeup of the soil and the types of microorganisms that will live in it. If certain organisms die off in the area, the larger predator animals will also have to move away or die because theyve lost their food supply. Thus its possible for soil pollution to change whole ecosystems Dealing with soil polltion There are some ways to get soil back to its pristine condition or to remove the spoiled soil so the land can be used for agriculture again. Tainted soil can be transported to a site where humans wont be exposed to the chemicals, or the soil can be aerated to remove some of the chemicals (which can add the problem of air pollutionif the chemicals can be released into the air). Other options include whats known as bioremidiation, where microorganisms are used to consume the pollution-causing compounds as well as electromechanical systems for extracting chemicals, and containment of chemicals by paving over the tainted area. None of these are an ideal solution. Preventing contamination in the first place is the best way to go. It wont eliminate all potential pollution problems, but choosing to farm orgnically is a good way to protect the soil (and yourself) from chemicals found in pesticides and other common garde chemicals;

ADHD and Its Treatments Essay -- ADHD Attention Deficit Essays Disorde

The purpose of this research was to describe and understand Attention-Deficit Hyperactivity Disorder (ADHD) and the most effective treatment options that are available today. ADHD is a mental health disorder that affects 3-9% of the population in ways that, if left untreated, can wreak havoc on the mind of the sufferer. It makes concentration difficult, large tasks seem insurmountable, and causes impulsive and hyperactive tendencies. Fortunately, research and experiments have led to new and effective treatments to help those who suffer from this disorder (Dupaul 8). This research examined journal articles and internet sources on the topic to help unlock the complexities of the disorder through scientific research. It also was a way to separate the myths of the disorder from the truths, while discovering the causes, diagnosis methods, and best treatment alternatives to battle this prevalent disorder.   Ã‚  Ã‚  Ã‚  Ã‚  In 1902, a physician by the name of Sir George F. published a series of lectures to the Royal College of Physicians in England in which he described a group of impulsive children with significant behavioral problems, caused by a genetic dysfunction and not by poor child rearing?children who today would be easily recognized as having ADHD (NIMH 1). Attention-deficit hyperactivity disorder or (ADHD) is a developmental disorder characterized by distractibility, hyperactivity, impulsivity, and an inability to remain focused on tasks or activities. ADHD afflicts an estimated 3-9% of children, with symptoms usually appearing by the age of seven. Some key characteristics of the disorder include a person who: ?  Ã‚  Ã‚  Ã‚  Ã‚  Is easily distracted by events occurring around them ?  Ã‚  Ã‚  Ã‚  Ã‚  Puts off anything that requires a sustained mental effort ?  Ã‚  Ã‚  Ã‚  Ã‚  Appears not to listen when spoken to ?  Ã‚  Ã‚  Ã‚  Ã‚  Shows a repeated failure to finish tasks ?  Ã‚  Ã‚  Ã‚  Ã‚  Has a difficulty staying still ?  Ã‚  Ã‚  Ã‚  Ã‚  Shows difficulty in organizing activities   Ã‚  Ã‚  Ã‚  Ã‚  These symptoms prove to be particularly challenging to children and adolescents. Although they may be quite intelligent, their lack of focus frequently results in poor grades and difficulty in school. Children and adolescents with ADHD tend to act impulsively, without addressing the consequences of their actions until it is too late. Their attention spans are much shorter than most children?s are, thus they become bored easily and frustrated with ... ...performed by the NIMH to support the assertions that genetic disposition and neurobiology were possible causes of ADHD. Their experiment studied 152 boys and girls with ADHD, and matched with 139 age- and gender-matched controls without ADHD. The children?s brains were scanned at least twice, some as many as four times over a decade. From the documentation, this appears to be a reliable experiment because of the gender and age matched control group. 3. Is there an alternative way to interpret the evidence? In my opinion and in my observations in my life, the evidence clearly points to a strong correlation between genetics and a person?s chance of having ADHD. I have also had friends with ADHD whose parents exhibit similar symptoms. 4. What additional studies would help evaluate the alternatives? I think that if genetic and neurobiological studies are conducted, the researcher should randomize the age groups tested, and continue their research as a long-term study. 5. What conclusions are most reasonable? The conclusion drew was that more research needs to be conducted to before drawing an absolute conclusion that genetics and neurobiology determine the patterns of ADHD

Horace Mann: Foundations of Education Essay

Abstract Horace Mann, the father of free public schools. He saw how education was and wanted to improve and expand the opportunities for every student and teacher. Mann’s vision for improving education was to give Americans a better quality of life for years to come. Horace Mann Horace Mann is known as the father of the common schools. His concept for the common school stressed several principles, the biggest of them was the desire to create a foundation proficient for teaching and preparing students to build a more positive and thriving society. To achieve this desire, Mann advocated his ideas for what show education should be. First Horace Mann believed that training men and women who would be dedicated only to the profession of teaching America’s youth. Secondly, he wanted religion taught. Many of Horace Mann’s ideas concerning education were embraced by America, and to this day our school system shows that the philosophy of Horace Mann is still revered and being used. Horace Mann’s education was limited, he had no more than ten weeks of schooling a year. Mann talks about his early teachers saying, â€Å"My teachers were very good people, but they were very poor teachers†¦with all our senses and our faculties glowing and recepti ve how little were we taught† In 1837, Mann became Secretary of Massachusetts Board of Education. In his second and twelfth annual report he states â€Å"Facts incontrovertibly show, that for a series of years previous to 1837, the school system of Massachusetts had been running down. Schoolhouses had been growing old, while new ones were rarely erected. School districts were divided, so that each part was obligated to support its schools on the moiety of a fund, the whole of which was a scanty allowance† (Downs, 1974, Chapter 4) In the Common School Journal, Mann writes â€Å"that the duty of government is see that the whole people are educated,-but that the duty has  been neglected by both the general and state government† (Mann, 1852, p. 1). The most destructive all was that the private schools were taking all the funds, the common schools of Massachusetts were weakened, they lacked supervision and the wealthy families had lost interest. Horace Mann wanted to bring school districts to a centralized authority and also to being some sort of standardization to the towns throughout the state, this was the Prussian educational system. â€Å"Schools were established, supported, and administered by a central authority: The state supervised the training of teachers, attendance was compulsory, parents were punished for withholding their children from school, and efforts were made to make curricula and instruction uniform† (Brouillette, 1999, para. 9). Mann had to get the whole state of Massachusetts to increase the tax revenue for the common school system, if they were to build more adequate school and get well qualified teachers to teach in them. After observing broken run down schools and inadequate teachers, he went to build normal schools, these were schools or academies for training teachers. He argued that students deserved a curriculum that was stimulation and textbooks that were for different age levels (Gibbon, 2002). Today there are placement exams that teacher have to take to show that they are proficient in the areas they are hoping to teach, and states now require teacher to be evaluated to show that they are meeting the needs of the students and school. There may be training a teacher may need to take to stay up to date. Some believed that public, or free schools were only for children that were poor, but rather publicly supported schools are for all children regardless of social class, gender, religion, ethnicity, a nd or country of origin (â€Å"Common school movement,† n.d.). It was not till the General Court of 1642, where it passed the compulsory education law; this is where every child in their districts should and could be educated. However, the 1642 law did not make education free, it was not till 1674 when another law was passed to change the discrepancy and would make schools compulsory and education both free and universal. Mann’s second ideas was the topics one of which is considered to be controversial today; religion in schools. â€Å"He was absolutely convinced that if children were given the proper moral and religious education, they would grow into the citizens needed to maintain and develop the democracy of the great American states† (Buck, 2002, p. 115). Today we see this going battle still, we have  parents not wanting their children to say the pledge of allegiance, religious holidays are now called seasonal parties, there is no more praying, we now have a moment of silence. He was absolutely convinced that if children were given the proper moral and religious education, they would grow into the citizens needed to maintain and develop the democracy of the great American states Today we see this going battle still, we have parents not wanting their children to say the pledge of allegiance, religious holidays are now called seasonal parties, there is no more praying, we now have a moment of silence instead. If religion was till in schools there would be more time spent on each religion rather than on the more academic learning aspects of school. Horace Mann wanted religion taught not for the spiritual teaching but more for the moral and integration character. In the end Horace Mann’s crusade improved education, he had done just that and improved teacher salaries, he had lengthened the school year, and established new high schools. The question is, Does Horace Mann’s work still exist today? Yes, his work is still being used to this day. School districts get their funds through the raised taxes, although like in Mann’s time there is still that gap between districts where taxes are not as high as other areas causing for schools of rural areas to be less equipped with the necessities needed to learn. Teachers are more thoroughly trained with years of schooling and are tested before going into schools to teach. After each year teaches are evaluated on their performance. As for the religion in schools, Horace Mann fought for a good cause but with all the different religions it was going to be an uphill battle to keep it in the schools. He believed that if the children were taught morals and religion it would an improvement to both individual and society. References Brouillette, M. J. (1999). The 1830s and 40s: Horace Mann, the end of free-market education, and the rise of government schools. Retrieved from http://mackinac.org/2035 Buck, T. M. (2002, December 15). A leadership challenge: Horace Mann and religion in public school. Lutheran Education, 138(2), 113-123. Retrieved from http://lej.cuchicago.edu/files/2011/07/LEJ-138.2-Archive-scan1.pdf#page=33 Common school movement- Colonial and Republican schooling, changes in the antebellum era, the rise of the common school. (n.d.). Retrieved from education.stateuniversity.com/pages/1871/Common-school-movement.html Downs, R. B. (1974). Horace Mann; champion of public schools. New York, NY: Twayne Publishers Inc. Gibbon, P. H. (2002, March 29). A hero of education. Education Week, 21(38), 33-36. Retrieved from http://www.edweek.org/ew/articles/2002/05/29/38gibbon.h21.html Mann, H. (1852). The common school journal and educational reformer [Entire issue]. , IV Retrieved from http://archive.org/details/commonschooljou00manngoog

Pauline Hanson An Opinionative Essay essays

Pauline Hanson An Opinionative Essay essays Beginning close to three years ago as a tiny, inconsiderable speck on the political horizon, Pauline Hanson has since seen her influence and attention in Australian politics skyrocket. So much so, in fact, that she is now arguably the most talked about politician in Australia, ahead of even the Prime Minister. She now has her own political party, One Nation, who will contest the upcoming federal election with a feeling of confidence after the party's success in the recent Queensland state election. However dismayed the rest of the political world are about this new threat, no successful plan or strategy has yet been found to curb her ever increasing popularity. Besides the other political party's feeling of dismay at One Nation's success, they have also experienced a feeling of disbelief as to how One Nation could win support with the current collection unattainable ideals and promises which they call their policies. This is not to say that all of their ideals are bad, but the unfortunate (or fortunate, depending on your point of view) fact is that One Nation do not have a single viable or intelligent policy. However they continue to gain support, and this is what befuddles the vast majority of sensible, rational Australians. It has been said that One Nation has gained support because of people's dissatisfaction towards the other political parties, and this theory could have some merit, sad as that may be. You would think that in a country like ours, voters should have an alternative than to vote for a party whose policies and selfish idealisms could only be detrimental to the country. However, after receiving promise after promise from t he major parties only to hear them be broken with unnerving regularity, this line of reasoning can be understood, although certainly not endorsed, and it goes someways towards explaining how One Nation have become an important consideration in Australia's political field. ...